Presight is a Europe’s longest-established innovation and new product development agency, managed by Gordon Douglas.

Based in the United Kingdom, Presight is pan-European in scope and has experience of making innovation happen in most major product fields: food, drink, household goods, toiletries, telecommunications, pharmaceuticals, restaurants and financial services.

SAFOSO works with Presight on market research and innovation in the fields of animal health, veterinary affairs and food safety. Together, they conduct market research, generate innovative ideas for new products or for improving existing brands/businesses, and plan appropriate marketing campaigns. The Presight-SAFOSO service also extends to the marketing activities for the product.